The story of ASL Motors started some years ago when Mark started the search for eldest son’s first car.

We all remember our first car and the nostalgia that it generates! Our first car is important—the thrill of freedom, the excitement of new possibilities, and the memories that come with it. But as parents, we also know that the first car had to be more than just a source of pride. It needs to be reliable, safe, and economical—a vehicle that would give his sons not just the keys to independence but also the assurance that they were secure on the road.

The market was flooded with cars that promised the world but delivered far less. Vehicles that looked great in photos but, in reality, were far from it, tatty, worn down, riddled with hidden issues, or simply not as described. The frustration of travelling from one disappointing viewing to another was disheartening. The search for an affordable car, economic to maintain but the perfect balance between practicality and pride was tedious and difficult. After travelling many miles Mark did find the perfect first car and in the process learnt some valuable lessons.

Inspired by this experience, ASL Motors Ltd. was established in 2024 to use this hard-earned knowledge, network, and passion to help other families avoid the frustrations and pitfalls.

This experience laid the foundation for the core values of ASL Motors: integrity, quality, and trust.

At ASL Motors, we are committed to transparency, ensuring that every vehicle we sell is exactly as described—no hidden issues, no surprises. We take pride in offering only the highest quality cars, meticulously inspected to meet our rigorous standards. And above all, we value the trust our customers place in us, treating every customer like family and every car like it’s the first one we’re buying for our own.